Equity, Opportunity, Impact


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  • Frozen Blueberries

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"Don’t let anybody, anybody convince you this is the way the world is and therefore must be. It must be the way it ought to be”

― Toni Morrison


Zoe explores the landscape of Black entrepreneurship for RATIO to accelerate the dismantling of structural inequity instilled in the United States.


Prior to RATIO, Zoe worked in commercial strategy for Anheuser-Busch brands Presidente and LandShark Lager, while playing professional soccer with Utah Royals FC. With an M.P.S in Technology Entrepreneurship from University of Maryland, College Park and a B.A in Cognitive Science from UC Berkeley, Zoe brings her passion for integrative and innovative thinking, Black liberation, and ergonomic design to RATIO for BIPOC equity.


  • Developed the pilot influencer networks for Presidente and Landshark Lager. This included standardizing influencer search processes and considerations, outreach initiatives, ambassador activation opportunities and database, guidelines for growth, and means of performance evaluation. These specific influencers serve as partners to grow the brands’ identities and enthusiasm to ultimately increasing regional sales and loyalty.

  • Planned Presidente x Buzzfeed Dominican Independence Day Celebration serving as the primary point of contact for caterers, band, and Buzzfeed partners.

  • Designed a recruiting platform in her masters capstone connecting players and coaches based on player and coaching needs and preferences not addressed in the market.


BIPOC | Abstraction | Reframing | Innovation | Outreach | User-Centric Design & Solutions | Event Strategy | Relationships |


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